Attract leads, prospects and customers to your business with an inbound marketing approach. Nurture them through the sales funnel with a considered content marketing experience.
OK so you are on a first date, information is limited for both parties. Neither of you know if this will work out. So what do you do? What’s your strategy?
Find out if they are a good fit. You know roughly what you are looking for. How many boxes do they tick? OK they ticked a few, now talk about them, ask some nice open questions (you don’t want to scare them away). Listen and learn.
Give some information back, show that you understand what they mean, that you tick their boxes too. Don’t go too far, it’s only a first date, you are thinking about a profitable erm… long term relationship.
OK they are interested enough for a second date, make this one better. Give more based on what you now know about them. Set things up for a third date…
Extracting cash from customers as fast as possible and leaving them wondering what just happened is a thing of the past. Your reputation won’t survive in this hyper connected world… you player.
What is the real question here? What is holding you back? What do we really need to achieve? Will that actually make a difference? What if we just do these few things and make incremental improvements? Here is what we need to do to achieve that goal in the next... 90 days.
