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Rigorous Marketing Strategy

Differentiating your strategy as well as your product.

There is an old saying “Fail to plan and plan to fail”.  A few of us are old enough to know marketing “back in the day”. When digital was a type of watch and nurture was a gardening term. A marketing plan was a significant document and the strategy behind it was full of acronyms like SWOT, BCG, PPPP(D) and P and later P.

It wasn’t that long ago in the grand scheme and “traditional marketing” has shown no signs of dying. Far from it.

So how to you turbo charge your digital marketing strategy and differentiate from competitors? Make it a symbiont being with your traditional marketing strategy.  Interacting to produce synergy.  When the effect of the marketing plan is greater than the sum of its component parts… you nailed it.

FURTHER READING: in our blog post “The 10 step process for creating an effective marketing plan.”
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